This Year, Next Year is GroupM's original forecast brand and the generic name for its suite of reports. GroupM reports are compiled using the combined resources of our agency networks and central operations.
Our reports and forecasts are used by advertisers, media owners, investors, analysts and other marketing services organisations. They are principal references for GroupM itself, our holding company WPP, and the wider WPP group.
|TYNY Worldwide - December 2016||TYNY UK December 2016|
TYNY Worldwide features exclusive forecasts from GroupM's network of advertising investment by medium in 70 countries. Historic data is drawn from the best sources available, adjusted where necessary.
TYNY UK forecasts media investment for display media with narrative drawn from GroupM specialists and other WPP companies. Inc. direct marketing, PR, sponsorship, market research, top advertisers and categories.
|Ad Categories 2016||Interaction 2016|
Ad Categories presents the recent history of advertising investment by product sector across 60 countries. This unique report aggregates reported gross (ratecard) investment under our own standardised headings.
Interaction is a practical critique of digital advertising strategy, with a little bit of futurology. Includes 30-country statistics on top websites with seven-year trends and forecasts.